TY  - BOOK
AU  - Newman,Bruce I.
TI  - The marketing of the president: political marketing as campaign strategy 
AV  - JK528 .N48 1994
U1  - 324.7/0973 20
PY  - 1994///]
CY  - Thousand Oaks, California
PB  - Sage Publications
KW  - Presidents
KW  - United States
KW  - Election
KW  - Campaign management
KW  - Political campaigns
KW  - Marketing
KW  - Electronic books
N1  - Includes bibliographical references and indexes; part I. The evolution of marketing in politics -- part II. The marketing campaign -- part III. The future of political marketing
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1598404
ER  -