Newman, Bruce I. <br/><br/>
The marketing of the president :  political marketing as campaign strategy / 
Bruce I. Newman. 
 - 1 online resource (185 pages) :  illustrations 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>part I. The evolution of marketing in politics -- part II. The marketing campaign -- part III. The future of political marketing. 
<br/><br/><label>ISBN: </label>9781452254562 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Presidents--Election.--United States<br/>Campaign management--United States.<br/>Political campaigns--United States.<br/>Marketing--United States.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>JK528  / .N48 1994 
<br/><br/><label>Dewey Class. No.: </label>324.7/0973