TY  - BOOK
AU  - Backer,Thomas E.
AU  - Rogers,Everett M.
AU  - Sopory,Pradeep
TI  - Designing health communication campaigns: what works? 
AV  - RA440.55 .B33 1992
U1  - 362.1/014 20
PY  - 1992///]
CY  - Newbury Park, California
PB  - Sage
KW  - Mass media in health education
KW  - Communication in medicine
KW  - Electronic books
N1  - Includes bibliographical references; part one. Overview -- part two. Generalizations about health communication campaigns -- part three. Interviews with campaign designers/experts -- part four. Implications and future directions
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1598380
ER  -