Backer, Thomas E. <br/><br/>
Designing health communication campaigns :  what works? / 
Thomas E. Backer, Everett M. Rogers, Pradeep Sopory. 
 - 1 online resource (199 pages) :  illustrations 
<br/><br/>Includes bibliographical references. 
<br/><br/>part one. Overview -- part two. Generalizations about health communication campaigns -- part three. Interviews with campaign designers/experts -- part four. Implications and future directions. 
<br/><br/><label>ISBN: </label>9781452252704 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media in health education.<br/>Communication in medicine.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>RA440.55  / .B33 1992 
<br/><br/><label>Dewey Class. No.: </label>362.1/014