TY  - BOOK
AU  - Legorburu,Gaston
AU  - McColl,Darren
AU  - Starr,John
AU  - Bellumio,Ariel
AU  - Ferrazza,Francis
AU  - Caballero,Antonio
TI  - Storyscaping: stop creating ads, start creating worlds 
AV  - HF5823 .L446 2014
U1  - 659.1 23
PY  - 2014///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Advertising
KW  - Storytelling
KW  - Branding (Marketing)
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1598008
ER  -