TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Concise encyclopedia of advertising
AV  - HF5803 .C56 2012
U1  - 228 23
PY  - 2012///
CY  - New York
PB  - Routledge
KW  - Advertising
KW  - Encyclopedias
KW  - Electronic books
N1  - First published by Best Business Books and The Haworth Reference Press; Includes bibliographical references and index
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1588556
ER  -