Clow, Kenneth E. <br/><br/>
Concise encyclopedia of advertising / 
Kenneth E. Clow, PhD, Donald Baack, PhD. 
 - 1 online resource (228 pages) 
<br/><br/> First published by Best Business Books and The Haworth Reference Press. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781315808697 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Encyclopedias.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5803  / .C56 2012 
<br/><br/><label>Dewey Class. No.: </label>228