TY - BOOK AU - Tai,Jacky TI - Brand zero: the complete branding guide for start-ups AV - HF5415.1255 .T35 2014 PY - 2014///] CY - Singapore PB - Marshall Cavendish Business KW - Branding (Marketing) KW - Brand name products KW - Management KW - Electronic books UR - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1579738 ER -