TY - BOOK AU - Temporal, Paul. TI - Asia's star brands SN - 0470821566 9780470821565 AV - HD69.B7 T449 2006 HD69.B7 T449 2006 CY - Singapore ; Hoboken, NJ PB - John Wiley & Sons (Asia), c KW - Brand name products KW - Asia KW - Case studies N1 - Includes index ER -