TY  - BOOK
AU  - Byrne,Christopher
TI  - A profile of the United States toy industry: serious fun 
T2  - Industry profiles collection
AV  - HD9993.T693U5 B976 2013
U1  - 338.7688720973 23
PY  - 2013///
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Toy industry
KW  - United States
KW  - Mattel
KW  - operations management
KW  - product management
KW  - game development
KW  - game manufacturing
KW  - toy marketing
KW  - toy merchandising
KW  - toy retailing
KW  - toy manufacturing
KW  - toys
KW  - Hasbro
KW  - LeapFrog
KW  - Spin Master
KW  - VTECH
KW  - MEGA
KW  - LEGO
KW  - Toys "R" Us
KW  - Kmart/Sears
KW  - Target
KW  - Wal-Mart
KW  - Amazon
KW  - eBay
KW  - hot toys
KW  - toy design
KW  - toy promotion
KW  - toy consumers
KW  - toy advertising
KW  - Consumer Products Safety Commission
KW  - Toy Industry Association
KW  - Electronic books
N1  - Part of: 2013 digital library; Includes bibliographical references (page [141]) and index; Acknowledgements -- Introduction -- 1. A brief history of the U.S. toy industry -- 2. The toy industry by size and category -- 3. Product still rules -- 4. Buying and selling -- 5. Creating desire: licensing, advertising & marketing -- 6. The money game: the financial realities of the toy industry -- 7. So you still want to play? -- Epilogue -- Bibliography -- Index; Access restricted to authorized users and institutions
N2  - The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business. No, it's an entertainment business. The fact is it's all of these businesses, each of which addresses and responds to market forces differently. And often, especially with the larger, publicly traded companies -- all of these businesses share a balance sheet. Toy consumers are equally diverse, ranging from grandparents planning a splurge, to parents hoping to give their kids a leg up in learning to kids parting with their pocket change. They cross every demographic category. As we often say, if you're going to reproduce and buy stuff -- or if you know someone who is -- you're a toy consumer. And, those consumers have more than 160,000 different toys to choose from at any time -- ranging from the hot, TV-promoted items to inexpensive impulse toys. It's also the only industry where the performance of a multi-billion, multinational company can be largely dependent on the whims of an 8- year-old
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1520755
ER  -