George Eugene Belch <br/><br/>
Advertising and promotion  an integrated marketing communications perspective 
George Eugene Belch 
 - 11th. 
 - New York  McGraw-Hill Education, cop  2018 
<br/><br/><label>ISBN: </label>9781259921698 
<br/><br/><label>Dewey Class. No.: </label>659.1  / 5293