TY  - BOOK
AU  - Farney,Tabatha
AU  - McHale,Nina
ED  - Library and Information Technology Association (U.S.)
TI  - Web analytics strategies for information professionals: a LITA guide 
T2  - LITA guide
AV  - Z674.75.W67 F37 2013
U1  - 025.17/4 23
PY  - 2013///
CY  - Chicago
PB  - ALA TechSource
KW  - Library statistics
KW  - Library Web sites
KW  - Management
KW  - Statistical methods
KW  - Web usage mining
KW  - Electronic books
N1  - Includes bibliographical references and index; Understanding Web analytics for libraries -- Talking the talk : Web analytics terms and definitions -- Selecting and evaluating a Web analytics tool -- Creating customized Web analytics reports for libraries -- Action-oriented analytics : turning data into decisions -- Communicating website usage within your library -- Mobile analytics in libraries -- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman -- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh -- Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown -- Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal -- Appendix A. Glossary of Web analytics terms -- Appendix B. Web analytics tool profiles -- Appendix C. Bibliography and suggested resources
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1492912
ER  -