Farney, Tabatha. <br/><br/>
Web analytics strategies for information professionals :  a LITA guide / 
Tabatha Farney and Nina McHale. 
 - 1 online resource (236 pages) :  illustrations. 
 - LITA guide .
 - LITA guides. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Understanding Web analytics for libraries -- Talking the talk : Web analytics terms and definitions -- Selecting and evaluating a Web analytics tool -- Creating customized Web analytics reports for libraries -- Action-oriented analytics : turning data into decisions -- Communicating website usage within your library -- Mobile analytics in libraries -- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman -- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh -- Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown -- Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal -- Appendix A. Glossary of Web analytics terms -- Appendix B. Web analytics tool profiles -- Appendix C. Bibliography and suggested resources. 
<br/><br/><label>ISBN: </label>9781555709549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Library statistics.<br/>Library Web sites--Management.<br/>Library Web sites--Statistical methods.<br/>Web usage mining.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>Z674.75.W67  / F37 2013 
<br/><br/><label>Dewey Class. No.: </label>025.17/4