TY  - BOOK
AU  - Jaffe,Joseph
AU  - Albarda,Maarten
TI  - Z.E.R.O.: zero paid media as the new marketing model 
AV  - HF5823 .J298 2014
U1  - 659.1 23
PY  - 2014///
CY  - Hoboken, New Jersey
PB  - John Wiley and Sons
KW  - Advertising
KW  - Marketing
KW  - Technological innovations
KW  - Internet marketing
KW  - Digital media
KW  - Electronic books
N1  - Includes index
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1471798
ER  -