Leroux Miller, Kivi,  1969- <br/><br/>
Content marketing for nonprofits  a communications map for engaging your community, becoming a favorite cause, and raising more money /  [electronic resource] : 
Kivi Leroux Miller. 
 - 1st ed. 
 - San Francisco :  Jossey-Bass,  2013. 
 - xxxi, 392 p. :  col. ill. 
 - The Jossey-Bass nonprofit guidebook series .
 - Jossey-Bass nonprofit guidebook series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>pt. 1. Finding a new path : the power of content marketing -- pt. 2. Who will go with you : redefining your marketing relationships -- pt. 3. Envision the journey : preparing your content marketing plan -- pt. 4. Set out on your trek : implementing your content marketing strategy -- pt. 5. The right provisions for the journey : what you need to know about the channels your choose. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>9781118722381 (electronic bk.) 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit organizations--Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD62.6  / .L46 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8