School commercialism : from democratic ideal to market commodity /
Alex Molnar.
- 1 online resource (190 pages).
- Positions : education, politics, and culture .
- Positions (RoutledgeFalmer (Firm)) .
Includes bibliographical references and index.
Every child a consumer -- The sky's the limit: trends in schoolhouse marketing since 1990 -- Eat, drink, and be diabetic: using schools to promote illness -- Controlling the masses vs. liberating them: Edward Bernays and John Dewey considered -- Whittle or virtually nothing: the emergence of Edison schools and knowledge universe -- Futures trading: buying and selling education in the global marketplace.
9781315024431
Commercialism in schools--United States. Business and education--United States. Education--Marketing.--United States