Roderick White <br/><br/>
Advertising:  what it is and how to do it 
Roderick White 
 - 1st. 
 - London  McGraw-Hill  2000 
<br/><br/><label>ISBN: </label>9780077094584 
<br/><br/><label>Dewey Class. No.: </label>659.1  / 5010