Sandra Moriarty <br/><br/>
Advertising and IMC:   principles and practice 
Sandra Moriarty 
 - 9th. 
 - London  Pearson  2012 
<br/><br/><label>ISBN: </label>9780273752929 
<br/><br/><label>Dewey Class. No.: </label>659.1  / 4981