Tom Watson <br/><br/>
Evaluating public relations:  a guide to planning, research and measurement 
Tom Watson 
 - 3rd. 
 - London  Kogan Page  2014 
<br/><br/><label>ISBN: </label>9780749468903 
<br/><br/><label>Dewey Class. No.: </label>659.2  / 4948