Marich, Robert. <br/><br/>
Marketing to moviegoers  a handbook of strategies and tactics /  [electronic resource] : 
Robert Marich. 
 - 3rd ed. 
 - Carbondale :  Southern Illinois University Press,  c2013. 
 - xi, 417 p. :  ill. 
<br/><br/> Includes index. 
<br/><br/>Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>9780809331970 (electronic bk.) 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motion pictures--Marketing.<br/>Motion pictures--Distribution.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>PN1995.9.M29  / M37 2013 
<br/><br/><label>Dewey Class. No.: </label>791.43068/8