Segal, Judy Z. <br/><br/>
Health and the rhetoric of medicine  [electronic resource] / 
Judy Z. Segal. 
 - Pbk. ed. 
 - Carbondale :  Southern Illinois University Press,  2008, c2005. 
 - x, 217 p. 
<br/><br/>Includes bibliographical references (p. 187-209) and index. 
<br/><br/>A kairology of biomedicine -- Patient audience: the rhetorical construction of the migraineur -- The epideictic rhetoric of pathography -- Hypochondria as a rhetorical disorder -- A rhetoric of death and dying -- Values, metaphors, and health policy -- The problem of patient "noncompliance" : paternalism, expertise, and the ethos of the physician -- Conclusion: The usefulness of a rhetoric of medicine. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>9780809386260 (electronic bk.) 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medicine--Language.<br/>Rhetoric.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>R123  / .S38 2008 
<br/><br/><label>Dewey Class. No.: </label>610/.1/4