Marketing and the common good [electronic resource] essays from Notre Dame on societal impact / edited by Patrick E. Murphy and John F. Sherry, Jr.

Contributor(s): Murphy, Patrick E, 1948- | Sherry, John F., Jr | ProQuest (Firm)Material type: TextTextPublication details: Oxfordshire, England ; New York : Routledge, c2014Description: 1 online resource (xxii, 328 p.)ISBN: 9780203366301 (electronic bk.)Subject(s): Marketing -- Moral and ethical aspects | Social marketingGenre/Form: Electronic books.DDC classification: 306.3/4 LOC classification: HF5415 | .M2186 2014Online resources: Click to View
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Includes bibliographical references at the end of each chapters and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Description based on online resource; title from title page (ebrary, viewed August 12, 2013).

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