Marketing for cultural organizations [electronic resource] new strategies for attracting and engaging audiences / Bonita M. Kolb.

By: Kolb, Bonita MContributor(s): ProQuest (Firm)Material type: TextTextPublication details: New York ; Oxfordshire, England : Routledge, c2013Description: 1 online resource (ix, 190 p.)ISBN: 9780415626958 (electronic bk.)Subject(s): Performing arts -- Marketing | Museums -- MarketingGenre/Form: Electronic books.DDC classification: 658.8 LOC classification: PN1590.M27 | .K65 2013Online resources: Click to View
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Includes bibliographical references at the end of each chapters and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Description based on online resource; title from title page (ebrary, viewed August 9, 2013).

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