Airport marketing [electronic resource] / Nigel Halpern and Anne Graham.
Material type: TextPublication details: New York : Routledge, 2013Description: xvii, 225 p. : illISBN: 9780203117903 (electronic bk.)Subject(s): Airports -- Economic aspects | Airports -- Management | Aeronautics, Commercial -- Economic aspectsGenre/Form: Electronic books.DDC classification: 387.7/360688 LOC classification: HE9797.4.E3 | H35 2013Online resources: Click to ViewIncludes bibliographical references and index.
Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
There are no comments on this title.