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Big brands, big trouble: lessons learned the hard way

By: Jack TroutMaterial type: Text

TextPublication details: New York Wiley 2001Edition: 1stISBN: 9780471263036DDC classification: 658.82

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	658.82 (Browse shelf (Opens below))	Available		IACT4683

Total holds: 0

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Previous	658.82 Designing brand identity: an essential guide for the whole branding team	658.82 My sister's a barista: how they made Starbucks a home from home	658.82 What is branding?	658.82 Big brands, big trouble: lessons learned the hard way	658.82 B2B branding in Malaysia: a guide to building successful business-to-business brands	658.82 Strategic Brand Management: building, measuring, and managing brand equity	658.82 Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity	Next

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