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Advertising as communication Dyer Gillian

By: Dyer GillianMaterial type: Text

TextPublication details: New York, N.Y. Methuen 1982Edition: 1stISBN: 9780415027816DDC classification: 659.1

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	659.1 (Browse shelf (Opens below))	Available		IACT4667

Total holds: 0

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Previous	659.1 Media Guide 2004: an insightful compendium for strategic media management	659.1 MAD: 2003	659.1 Advertising and promotion: an integrated marketing communications perspective	659.1 Advertising as communication	659.1 Decoding advertisements : ideology and meaning in advertising	659.1 Ad critique: how to deconstruct ads in order to build better advertising	659.1 Ad critique: how to deconstruct ads in order to build better advertising	Next

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