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Advertising: principles & practice William Wells

By: William WellsMaterial type: Text

TextPublication details: Upper Saddle River, N.J. Pearson/Prentice Hall 2009Edition: 8thISBN: 9780135009383DDC classification: 659.1

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	659.1 (Browse shelf (Opens below))	Available		IACT4618

Total holds: 0

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Previous	659.1 Visual persuasion: the role of images in advertising	659.1 Visual persuasion: the role of images in advertising	659.1 Essentials of contemporary advertising	659.1 Advertising: principles & practice	659.1 Advertising: principles & practice	659.1 Principles of advertising & IMC	659.1 Media Guide 2004: an insightful compendium for strategic media management	Next

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