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Essentials of contemporary advertising William F. Arens

By: William F. ArensMaterial type: Text

TextPublication details: Boston McGraw-Hill Irwin 2007Edition: 1stISBN: 9780071106276DDC classification: 659.1

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	659.1 (Browse shelf (Opens below))	Available		IACT4617

Total holds: 0

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Previous	659.1 Visual persuasion: the role of images in advertising	659.1 Visual persuasion: the role of images in advertising	659.1 Visual persuasion: the role of images in advertising	659.1 Essentials of contemporary advertising	659.1 Advertising: principles & practice	659.1 Advertising: principles & practice	659.1 Principles of advertising & IMC	Next

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