Content to commerce [electronic resource] : engaging consumers across paid, owned, and earned channels / Avi Savar.

By: Savar, Avi, 1973-Contributor(s): ProQuest (Firm)Material type: TextTextPublication details: Hoboken : Wiley, 2013Description: xlvi, 242 p. : ill. (some col.)ISBN: 9781118660614 (electronic bk.)Subject(s): Social marketing | Internet marketingGenre/Form: Electronic books.DDC classification: 658.8/72 LOC classification: HF5414 | .S378 2013Online resources: Click to View
Contents:
About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question.
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Includes bibliographical references and index.

About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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