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IMC, the next generation: five steps for delivering value and measuring financial returns Don E Schultz

By: Don E SchultzMaterial type: Text

TextPublication details: New York McGraw-Hill 2004Edition: 1stISBN: 9780071416627DDC classification: 381

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	381 (Browse shelf (Opens below))	Available		IACT4464

Total holds: 0

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Previous	380.1 E-commerce: strategy, technologies and applications	380.1 Cases in marketing	380.1 1837, a 150-year history of the Malaysian International Chamber of Commerce and Industry	381 IMC, the next generation: five steps for delivering value and measuring financial returns	381.17 The e-Bay phenomenon: business secrets behind the world's hottest Internet company	381.7 The art of writing advertising: conversations with William Bernbach [and others]	381.7 The art of writing advertising: conversations with William Bernbach [and others]	Next

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