Irrationality in health care [electronic resource] : what behavioral economics reveals about what we do and why / Douglas E. Hough.

By: Hough, Douglas EContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Stanford, Calif. : Stanford Economics and Finance, an imprint of Stanford University Press, 2013Description: xvii, 291 p. : illISBN: 9780804785747 (electronic bk.)Subject(s): Medical economics -- United States | Medical care -- United States | Health behavior -- United States | Economics -- Psychological aspectsGenre/Form: Electronic books.DDC classification: 338.4/73621 LOC classification: RA410.53 | .H669 2013Online resources: Click to View
Contents:
What is behavioral economics--and why should we care? -- Keeping what we have, even if we don't like it -- Managing expectations and behavior -- Understanding the stubbornly inconsistent patient -- Understanding the stubbornly inconsistent consumer -- Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient -- Explaining the cumulative impact of physicians' decisions -- Can we use the concepts of behavioral economics to transform health care?
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Includes bibliographical references and index.

What is behavioral economics--and why should we care? -- Keeping what we have, even if we don't like it -- Managing expectations and behavior -- Understanding the stubbornly inconsistent patient -- Understanding the stubbornly inconsistent consumer -- Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient -- Explaining the cumulative impact of physicians' decisions -- Can we use the concepts of behavioral economics to transform health care?

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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