The cycle [electronic resource] : a practical approach to managing arts organizations / Michael M. Kaiser with Brett E. Egan.

By: Kaiser, Michael MContributor(s): Egan, Brett E | ProQuest (Firm)Material type: TextTextPublication details: Waltham, Mass. : Brandeis University Press, 2013Description: 187 p. : illISBN: 9781611684780 (electronic bk.)Subject(s): Performing arts -- ManagementGenre/Form: Electronic books.DDC classification: 791/.068 LOC classification: PN1584 | .K245 2013Online resources: Click to View
Contents:
Programming: It is all about the art -- Programmatic marketing: putting butts in seats -- Institutional marketing: image is everything -- Building the base: it's all in the family -- Assembling a productive board: the head of the family -- Generating revenue: earning rent from the cycle -- Controlling expenses: not glamorous, but essential -- Implementing the cycle: the cycle worksheet -- When the cycle breaks -- The cycle and strategic planning.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Programming: It is all about the art -- Programmatic marketing: putting butts in seats -- Institutional marketing: image is everything -- Building the base: it's all in the family -- Assembling a productive board: the head of the family -- Generating revenue: earning rent from the cycle -- Controlling expenses: not glamorous, but essential -- Implementing the cycle: the cycle worksheet -- When the cycle breaks -- The cycle and strategic planning.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

There are no comments on this title.

to post a comment.