Research in international marketing [electronic resource] / edited by Peter W. Turnbull & Stanley J. Paliwoda.

Contributor(s): Turnbull, Peter W | Paliwoda, Stanley J | ProQuest (Firm)Material type: TextTextSeries: Routledge library editions. International business ; v. 39Publication details: London : Routledge, 2013Description: 376 p. : illISBN: 9780203076255 (electronic bk.)Subject(s): Export marketing | Export marketing -- ResearchGenre/Form: Electronic books.DDC classification: 382.6 LOC classification: HF1414.4 | .R47 2013Online resources: Click to View
Contents:
pt. 1. Organisational buying behaviour and cultural variables -- pt. 2. The internationalisation process-- theories & evidence -- pt. 3. International supplier-customer relationships.
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First published in 1986 by Croom Helm.

Includes bibliographical references.

pt. 1. Organisational buying behaviour and cultural variables -- pt. 2. The internationalisation process-- theories & evidence -- pt. 3. International supplier-customer relationships.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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