Built in social [electronic resource] : essential social marketing practices for every small business / Jeff Korhan.

By: Korhan, Jeff, 1957-Contributor(s): ProQuest (Firm)Material type: TextTextPublication details: Hoboken : Wiley, 2013Description: viii, 216 p. : illISBN: 9781118631898 (electronic bk.)Subject(s): Social marketing | Small businessGenre/Form: Electronic books.DDC classification: 658.8/72 LOC classification: HF5414 | .K667 2013Online resources: Click to View
Contents:
Preface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets.
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Includes index.

Preface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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