Designing B2B brands [electronic resource] : lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick.
Material type: TextPublication details: Hoboken, N.J. : Wiley, c2013Description: xiii, 209 p. : col. ill., col. portsISBN: 9781118554432 (electronic bk.)Subject(s): Branding (Marketing) -- Management | Brand name products -- Management | Corporate image | Logos (Symbols) -- Design | Trademarks -- DesignGenre/Form: Electronic books.DDC classification: 658.8/27 LOC classification: HF5415.1255 | .M37 2013Online resources: Click to ViewNo physical items for this record
Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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