Designing B2B brands [electronic resource] : lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick.

By: Martinez Onaindia, CarlosContributor(s): Resnick, Brian, 1974- | ProQuest (Firm)Material type: TextTextPublication details: Hoboken, N.J. : Wiley, c2013Description: xiii, 209 p. : col. ill., col. portsISBN: 9781118554432 (electronic bk.)Subject(s): Branding (Marketing) -- Management | Brand name products -- Management | Corporate image | Logos (Symbols) -- Design | Trademarks -- DesignGenre/Form: Electronic books.DDC classification: 658.8/27 LOC classification: HF5415.1255 | .M37 2013Online resources: Click to View
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

There are no comments on this title.

to post a comment.