Storytelling in business [electronic resource] : the authentic and fluent organization / Janis Forman.

By: Forman, JanisContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Stanford, Calif. : Stanford Business Books, an imprint of Stanford University Press, 2013Description: xiii, 287 p. : illISBN: 9780804784955 (electronic bk.)Subject(s): Communication in management -- Case studies | Business communication -- Case studiesGenre/Form: Electronic books.DDC classification: 658.4/5 LOC classification: HD30.3 | .F667 2013Online resources: Click to View
Contents:
Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.
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Includes bibliographical references and index.

Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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