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The media handbook: a complete guide to advertising media selection, planning, research, and buying Helen Katz

By: Helen KatzMaterial type: Text

TextPublication details: Lincolnwood, Ill., NTC Business Books 1995Edition: 1stISBN: 9780844235165DDC classification: 659

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	659 (Browse shelf (Opens below))	Available		IACT3997

Total holds: 0

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Previous	659 The publicity handbook: how to maximize publicity for products, services, and organizations	659 Essentials of public relations	659 Exemplary Malaysian public relations cases	659 The media handbook: a complete guide to advertising media selection, planning, research, and buying	659 Campaign strategies and message design: a practitioner’s guide from start to finish	659 Malaysian Media Awards 2013	659 Malaysian Media Awards 2014	Next

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