Decoded [electronic resource] : the science behind why we buy / Phil Barden ; foreword by Rory Sutherland.

By: Barden, PhilContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Chichester, West Sussex : John Wiley & Sons Ltd., 2013Description: xviii, 270 p. : ill. (some col.)ISBN: 9781118345580 (electronic bk.)Subject(s): Consumer behavior | Marketing -- Psychological aspectsGenre/Form: Electronic books.DDC classification: 658.8/342 LOC classification: HF5415.32 | .B37 2013Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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