Creating Mexican consumer culture in the age of Porfirio Diaz [electronic resource] / Steven B. Bunker.

By: Bunker, Steven B, 1970-Contributor(s): ProQuest (Firm)Material type: TextTextPublication details: Albuquerque : University of New Mexico Press, c2012Description: xiii, 333 pISBN: 9780826344564 (electronic bk.)Subject(s): Diaz, Porfirio, 1830-1915 | Consumers -- Mexico -- History -- 20th century | Consumption (Economics) -- Mexico -- History -- 20th century | Mexico -- Commerce -- History -- 20th century | Mexico -- Social conditions -- 20th century | Mexico -- History -- 1867-1910Genre/Form: Electronic books.DDC classification: 306.30972 LOC classification: HC140.C6 | B86 2012Online resources: Click to View
Contents:
Personalized progress: the production and marketing of the machine-rolled cigarette -- Selling in the city: the growth of popular advertising -- Capital investments: Porfirian department stores and the evolution of Mexico City retailing -- Modernizing capital: constant innovation and the expression of progress -- An all-consuming passion: desire, department stores, and the modernization of crime -- Hot diamonds, cold steel: the La Profesa Jewelry Store robbery -- Conclusion.
Summary: "This study shows how goods and consumption embodied modernity in the time of Porfirio Diaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a tour of daily life in Porfirian Mexico City, overturning conventional wisdom that only the middle and upper classes participated in this culture"--Provided by publisher.
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Includes bibliographical references and index.

Personalized progress: the production and marketing of the machine-rolled cigarette -- Selling in the city: the growth of popular advertising -- Capital investments: Porfirian department stores and the evolution of Mexico City retailing -- Modernizing capital: constant innovation and the expression of progress -- An all-consuming passion: desire, department stores, and the modernization of crime -- Hot diamonds, cold steel: the La Profesa Jewelry Store robbery -- Conclusion.

"This study shows how goods and consumption embodied modernity in the time of Porfirio Diaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a tour of daily life in Porfirian Mexico City, overturning conventional wisdom that only the middle and upper classes participated in this culture"--Provided by publisher.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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