Retail marketing and branding [electronic resource] : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke.

By: Perrey, JeskoContributor(s): Spillecke, Dennis | ProQuest (Firm)Material type: TextTextPublication details: Chichester, West Sussex : Wiley, 2013Edition: 2nd edDescription: xxii, 374 p. : ill., mapsISBN: 9781118489505 (electronic bk.)Subject(s): Branding (Marketing) | Brand name products | Retail tradeGenre/Form: Electronic books.LOC classification: HF5415.1255 | .P47 2013Online resources: Click to View
Contents:
pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing.
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"Perspectives on consumer industries & retail"--Cover.

Includes index.

pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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