The marketing matrix [electronic resource] : how the corporation gets its power-- and how we can reclaim it / Gerard Hastings.

By: Hastings, GerardContributor(s): ProQuest (Firm)Material type: TextTextPublication details: New York : Routledge, 2013Description: xviii, 203 p. : illISBN: 9780203099551 (electronic bk.)Subject(s): Marketing -- Management | Consumption (Economics) | Consumer behavior | Manipulative behaviorGenre/Form: Electronic books.DDC classification: 381.0973 LOC classification: HF5415.13 | .H3653 2013Online resources: Click to View
Contents:
Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered.
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Includes bibliographical references and index.

Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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