Customer relationship management using business intelligence [electronic resource] / by Graham R. Sturdy.

By: Sturdy, Graham RContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Newcastle upon Tyne : Cambridge Scholars Pub., 2012Description: xiv, 397 p. : illISBN: 9781443842976 (electronic bk.)Subject(s): Customer relations -- Management | Business intelligenceGenre/Form: Electronic books.LOC classification: HF5415.5 | .S78 2012Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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