The essentials of marketing research [electronic resource] / Lawrence Silver ... [et al.].

Contributor(s): Silver, Lawrence S, 1948- | Wrenn, Bruce. Marketing research | ProQuest (Firm)Material type: TextTextPublication details: New York : Routledge, 2013Edition: 3rd edDescription: ix, 362 p. : illSubject(s): Marketing research | Marketing research -- Case studiesGenre/Form: Electronic books.DDC classification: 658.8/3 LOC classification: HF5415.2 | .W74 2013Online resources: Click to View
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Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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