Cambridge International AS and A Level Business Studies Coursebook with CD-ROM (Cambridge International Examinations) / by Peter Stimpson, Alastair Farquharson.
Material type: TextPublication details: Cambridge : Cambridge University Press, ©2010Edition: 2nd edDescription: vii, 680 pages : illustrations ; 28 cmISBN: 9780521126564 DDC classification: 650Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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BOOK | BAC PJ Library | 650 STI (Browse shelf (Opens below)) | Available | 3201509 | ||
BOOK | BAC PJ Library | 650 STI (Browse shelf (Opens below)) | Available | 3201093 | ||
BOOK | BAC PJ Library | 650 STI (Browse shelf (Opens below)) | Available | 3201092 | ||
BOOK | BAC PJ Library | 650 STI (Browse shelf (Opens below)) | Checked out | 04/28/2021 | 3101926 | |
BOOK | BAC KL Library | 650 STI (Browse shelf (Opens below)) | Checked out | 04/26/2021 | 1101835 | |
BOOK | BAC KL Library | 650 STI (Browse shelf (Opens below)) | Available | 1200090 | ||
BOOK | BAC KL Library | 650 STI (Browse shelf (Opens below)) | Available | 1201589 | ||
BOOK | BAC KL Library | 650 STI (Browse shelf (Opens below)) | Checked out | 04/22/2021 | 1102503 |
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Includes index.
Introduction; Unit 1. Business and its Environment: 1. Enterprise; 2. Business structure; 3. Size of business; 4. Business objectives; 5. Stakeholders in a business; 6. External influences on business activity; 7. External economic influences on business behaviour; Unit 2. People in Organizations: 8. Management and leadership; 9. Motivation; 10. Human resource management; 11. Further human resource management; 12. Organisation structure; 13. Business communication; Unit 3. Marketing: 14. What is marketing?; 15. Market research; 16. The marketing mix - product and price; 17. The marketing mix - promotion and place; 18. Marketing planning; 19. Globalisation and international marketing; Unit 4. Operations and Project Management: 20. The nature of operations; 21. Operations planning; 22. Inventory management; 23. Capacity utilization; 24. Lean production and quality management; 25. Project management; Unit 5. Finance and Accounting: 26. Business finance; 27. Forecasting cash flows; 28. Costs; 29. Accounting fundamentals; 30. Budgets; 31. Contents of published accounts; 32. Analysis of published accounts; 33. Investment appraisal; Unit 6. Strategic Management: 34. What is strategic management?; 35. Strategic analysis; 36. Strategic choice; 37. Strategic implementation; 38. Preparing for your examinations; Index; Acknowledgements.
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