Retail and marketing channels [electronic resource] : economic and marketing perspectives on producer-distributor relationships / edited by Luca Pellegrini and Srinivas K. Reddy.

Contributor(s): Pellegrini, Luca | Reddy, Srinivas K | ProQuest (Firm)Material type: TextTextSeries: Routledge library editions. Retailing and distribution ; v. 6Publication details: London : Routledge, 2013Description: xviii, 326 p. : illISBN: 9780203103654 (electronic bk.)Subject(s): Marketing channels -- Congresses | Retail trade -- CongressesGenre/Form: Electronic books.LOC classification: HF5415.129 | .R48 2013Online resources: Click to View
Contents:
pt. I. The structure of vertical relationships -- pt. II. Managing channel relationships -- pt. III. Marketing channel evolution.
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First published in 1989.

Includes bibliographical references and index.

pt. I. The structure of vertical relationships -- pt. II. Managing channel relationships -- pt. III. Marketing channel evolution.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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