Retail and marketing channels [electronic resource] : economic and marketing perspectives on producer-distributor relationships / edited by Luca Pellegrini and Srinivas K. Reddy.
Material type: TextSeries: Routledge library editions. Retailing and distribution ; v. 6Publication details: London : Routledge, 2013Description: xviii, 326 p. : illISBN: 9780203103654 (electronic bk.)Subject(s): Marketing channels -- Congresses | Retail trade -- CongressesGenre/Form: Electronic books.LOC classification: HF5415.129 | .R48 2013Online resources: Click to ViewFirst published in 1989.
Includes bibliographical references and index.
pt. I. The structure of vertical relationships -- pt. II. Managing channel relationships -- pt. III. Marketing channel evolution.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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