Business: A Changing World / Odies Collins Ferrell; Linda Ferrell; Geoffrey A Hirt

Part 1: Business in a Changing World Chapter 1: The Dynamics of Business and Economics Chapter 2: Business Ethics and Social Responsibility Chapter 3: Business in a Borderless World Part 2: Starting and Growing a Business Chapter 4: Options for Organizing BusinessChapter 5: Small Business, Entrepreneurship, and Franchising Part 3: Managing for Quality and Competitiveness Chapter 6: The Nature of Management Chapter 7: Organization, Teamwork, and Communication Chapter 8: Managing Service and Manufacturing Operations Part 4: Creating the Human Resource AdvantageChapter 9: Motivating the Workforce Chapter 10: Managing Human Resources Part 5: Marketing: Developing RelationshipsChapter 11: Customer Driven Marketing Chapter 12: Dimensions of Marketing Strategy Chapter 13: Digital Marketing and Social Networking Part 6: Financing the EnterpriseChapter 14: Money and the Financial System Chapter 15: Accounting and Financial Statements Chapter 16: Financial Management and Securities Markets AppendicesAppendix ALaw AppendixPersonal Finance AppendixManaging Information Appendix

An unrivaled mixture of content and resources blended with application focused text and activities, and fresh topics and examples that show students what is happening in the world of business today. It blends the right mix of coverage and applications to give students a firm grounding in business principles.