Brands, consumers, symbols, & research [electronic resource] : Sidney J. Levy on marketing / compiled by Dennis W. Rook.

By: Levy, Sidney J, 1921-Contributor(s): Rook, Dennis W | ProQuest (Firm)Material type: TextTextPublication details: Thousand Oaks, Calif : Sage Publications, c1999Description: xvii, 590 p. : illOther title: Brands, consumers, symbols, and researchSubject(s): Marketing -- United States | Advertising -- United States | Consumer behavior -- United StatesGenre/Form: Electronic books.DDC classification: 658.8/243 LOC classification: HF5415.1 | .L48 1999Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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