Networks in marketing [electronic resource] / Dawn Iacobucci, editor.

Contributor(s): Iacobucci, Dawn | ProQuest (Firm)Material type: TextTextPublication details: Thousand Oaks, CA : Sage Publications, c1996Description: xx, 442 p. : illSubject(s): Communication in marketing | Business networks | Public relationsGenre/Form: Electronic books.DDC classification: 658.8/02 LOC classification: HF5415.123 | .N48 1996Online resources: Click to View
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Includes bibliographical references (p. 410-436).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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