Effective advertising [electronic resource] : understanding when, how, and why advertising works / by Gerard J. Tellis.

By: Tellis, Gerard J, 1950-Contributor(s): ProQuest (Firm)Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage Publications, c2004Description: 203 p. : illSubject(s): Advertising | Consumers -- AttitudesGenre/Form: Electronic books.LOC classification: HF5823 | .T273 2004Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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