Sales forecasting management [electronic resource] : a demand management approach / John T. Mentzer, Mark A. Moon.

By: Mentzer, John TContributor(s): Moon, Mark A, 1955- | ProQuest (Firm)Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage Publications, c2005Edition: 2nd edDescription: xv, 347 p. : illSubject(s): Sales forecasting -- Management | Marketing research -- ManagementGenre/Form: Electronic books.DDC classification: 658.8/18 LOC classification: HF5415.2 | .M393 2005Online resources: Click to View
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Includes bibliographical references (p. 331-335) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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